Market of ornamental plants of Ukraine in conditions of economic crisis

Abstract

The purpose. To study features of the market of ornamental plants of Ukraine in conditions of economic crisis of 2014 – 2015. Methods. Problem-and-analytical and statistical; directive and account materials of official bodies in branch of ornamental plant growing are studied. Results. It is fixed that because of crisis volumes of expenditures for purchase of imported ornamental products decreased almost for 90%, while volumes of purchase of products in documentary mass — only for 33 – 40%. That testifies to purchase of low-cost goods of prognosticated low quality. Own production in money supply remained more stable. Conclusions. Analysis of dynamics of the market of ornamental plants, in particular redistribution of assortment and its cost testifies to positive trends of the further development of the market.